Modern civilization has seen a rise in the popularity of aesthetic operations, with millions of people choosing various types of cosmetic surgery to improve their physical look. However, the history of aesthetic operations extends back to the prehistoric era, when humans employed natural products to enhance their beauty or improve their physical look. Cosmetic surgery in the Middle Ages was restricted to simple plastic surgical procedures and scar correction.
Early in the 20th century, plastic surgery became more widely accepted, and there were more treatments performed. Since the early 2000s, the non-surgical aesthetics market has grown. The UK appears to be poised to surpass the US as the country with the highest demand for cosmetic surgery. Today, treatments including facelifts, liposuction, rhinoplasty, and breast augmentation are commonplace and available to a wider spectrum of patients. The popularity of these operations has grown as a result of the ongoing developments in medical technology.